Brand protection solutions: authenticity testing & counterfeit detection

PROTECT YOUR BRAND

Brand protection solutions that combat gray market electronics.

Improper disposal of OEM products increases the risk of counterfeit OEM products entering the gray market. 

Today, counterfeit electronics components often appear almost identical to their authentic counterparts. As a result, counterfeit parts and products increasingly enter the supply chain. The problem, however, is that these components are substandard. Consequently, they often meet vastly inferior specifications that diminish the value of your brand. Our brand protection solutions, therefore, take the uncertainty out of the end-of-life process and ensure the integrity of your brand remains intact. 

Three ways we help OEMs with brand protection: 
Destruction Services

Each item is destroyed to your required specifications, either by shredding, shearing, or pulverizing. In addition, for your most sensitive assets and for added peace of mind, we also offer witnessed destruction.

Advantage: Complete destruction ensures that the items and their components cannot be resold. It is certainly the most secure way to protect your brand and leaves no room for error. Furthermore, our complete audit includes unit count, serial number recording, and weight verification. 

Recycling Services

Firstly, each item is disassembled into core components and metals. Then, metals and plastics are recycled so they can be used in the manufacturing of new goods. After that, components are harvested for re-use in other applications. 

Advantage: Each component that can be harvested and re-used for other electronic applications is an opportunity to recover value while extending the life of the component. 

ITAD Services with Authenticity Testing & Certification

Each item is rigorously tested, repaired with authentic parts, and, finally, remarketed.   

Advantage. You can, as a result, rest assured that items you designate for secondary market sales through our ITAD Program meet your performance and cosmetic standards prior to resale. 

Counterfeits stink. Sometimes literally.

Trade-in counterfeit and counterfeit goods now stand at 3.3% of global trade. We see them all the time at our processing facility. If you sell electronics online, use resellers to handle your products, or buy electronics for your business, you should be aware of these counterfeit schemes that we uncover on a day-to-day basis.

Top 5 Counterfeit Schemes
Global Electronic Recycling certification logos

do you need an electronic recycling partner that can help you meet your corporate brand protection requirements?

PROTECT YOUR BRAND

protect your brand from gray market distribution.

If your company manufactures electronics and parts, it is indeed essential to protect your brand through responsible electronic recycling with an R2 Certified electronics recycler. Why? Because gray market electronics are sold on the open market at large discounts. So, it pushes consumers to choose the lower-cost item over the authentic brand.  

Moreover, the vast majority of gray market electronics contain counterfeit parts and accessories that may not function properly. The counterfeit parts may, for instance, cause the electronics to malfunction or become dangerous to the end-user. 

Global Electronic Recycling protects your brand with electronics recycling programs that meet your corporate sustainability and brand protection requirements. 

case study

Case study resource: OEM overhauls e waste recycling

The OEM, a global provider of home connectivity solutions, knew change was needed. The use of too many electronics recyclers had created unsustainable situations at local sites of all sizes across the globe. Realizing the need for a comprehensive solution, the OEM turned to Global Electronic Recycling for help. The impact was quite significant. 

brand protection resources

Looking for tips on maintaining the integrity of your brand? Our blog features everything you need to know about proper disposal of IT assets and equipment for businesses.

Let’s get started protecting your brand.
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