Brand protection solutions that combat gray market electronics.
Improper disposal of OEM products increases the risk of counterfeit OEM products entering the gray market.
Today, counterfeit electronics components often appear almost identical to their authentic counterparts. As a result, counterfeit parts and products increasingly enter the supply chain. The problem is that these components are substandard. Consequently, they often meet vastly inferior specifications that diminish the value of your brand. Our brand protection solutions take the uncertainty out of the end-of-life process and ensure the integrity of your brand remains intact.
protect your brand from gray market distribution.
If your company manufactures electronics and parts, it is essential to protect your brand through responsible electronic recycling with an R2 Certified electronics recycler. Why? Because gray market electronics are sold on the open market at large discounts. So, it pushes consumers to choose the lower-cost item over the authentic brand.
Moreover, the vast majority of gray market electronics contain counterfeit parts and accessories that may not function properly. The counterfeit parts may, for instance, cause the electronics to malfunction or become dangerous to the end-user.
Global Electronic Recycling protects your brand with electronics recycling programs that meet your corporate sustainability and brand protection requirements.
counterfeit detection through the secret shopper service.
Aftermarket parts or the sale of counterfeit electronics under your brand name pose a threat that shouldn’t be ignored. But you can protect the reputation of your company and authorized resellers. Put the Global Electronic Recycling brand protection solutions to work with our secret shopper program. Design, launch, report — we take care of it for you. Above all, the secret shopping program delivers peace of mind. Here’s how: